How Water is Fighting the War on Obesity

What if more people chose water? The Partnership for a Healthier America is arguing that if more people choose water the obesity percentages will begin to decrease.

The Campaign

In an effort to curtail obesity, The Partnership for a Healthier America’s “Drink Up” campaign, is promoting water as the drink of choice. So far the campaign has been very successful. The campaign began with two public service announcements shown over a period of 15 weeks and seen over 700 million times by the general public in 15,000 stores, doctor’s offices, gas stations, malls and other high-traffic places. The announcements encouraged customers to embrace water’s many benefits.

The Results

Drink Up collected data through the Natural Marketing Institute showed a 2.7% increase in the number of 8oz servings of plain water (bottled, tap, filtered) drunk per day for the quarter ending on March 31st, 2014 compared with the pervious fall quarter when the campaign began. Similarly the restaurant data reported by the NPD Group showed a 3% increase in tap water servings over the quarter ending December 31, 2013 compared with a 1% increase for the entire year. It is important to keep in mind that in some parts of the country patrons must ask for water because of the drought. This is encouraging as it is showing that more American’s are consciously choosing water.

Why It’s Working

The Drink Up campaign is increasing sales for bottled water and beginning to decrease sales for soda pop over the first quarter of the year. The strategy is working because public health advocates and beverage companies are finally working together instead of working against each other because of the mutual benefit of Drink Up: exposure for the campaign and sales for the beverage industry.

Implications for Iowa

Obesity is an issue that is near to us at Crystal Clear Water. Since Iowa is now the 12th most obese state in the U.S. with a 30.4% of all adults in Iowa being obese as of 2012. The obesity rate has more than doubled since 1990. With childhood obesity on the rise for children in Iowa a major change is needed and the Drink Up initiative is beginning to bring that to light. We are hopeful that the trend of increasing the amount of water in our diets and decreasing the other beverages will start to curb the obesity problem in Iowa. We do our part by proving home and office water delivery service in the Des Moines Metro Area and throughout Iowa.

Crystal Clear Delivers to You!

We make drinking water an easy and convenient choice. Increase the amount of water your drink during the day by providing purified water for your office through a bottled water cooler or a water filtration system. We deliver to offices in Altoona, Ames, Ankeny, Clive, Des Moines, Johnston, Norwalk, Pleasant Hill, Urbandale, Waukee, West Des Moines and more.

Increase the amount of water you drink at home by having Crystal Clear Water deliver bottled water to your home or install a whole home water treatment system. Our home water delivery service area includes Altoona, Ames, Ankeny, Clive, Des Moines, Johnston, Norwalk, Pleasant Hill, Urbandale, Waukee, West Des Moines and more.

Find Out More about Our Iowa Water Delivery Services

If you are interested in learning more about how you can have water delivered to your Waukee home, Johnston apartment, West Des Moines townhome, Des Moines office complex, Norwalk business, or Urbandale condo, please contact us today!

Sources:
http://www.forbes.com/sites/forbesleadershipforum/2014/04/29/a-refreshing-and-successful-approach-to-the-war-on-obesity/
http://www.fasinfat.org/states/ia/